Anime's Media Mix: Franchising Toys and Characters in Japan by Marc Steinberg

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Anime's Media Mix: Franchising Toys and Characters in Japan
Marc Steinberg
Page: 304
Format: pdf, ePub, mobi, fb2
ISBN: 9780816675500
Publisher: University of Minnesota Press

Download Anime's Media Mix: Franchising Toys and Characters in Japan

Ebooks rapidshare download deutsch Anime's Media Mix: Franchising Toys and Characters in Japan 9780816675500 FB2 ePub English version

Overview

In Anime’s Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Beyond its immediate form of cartooning, anime is also a unique mode of cultural production and consumption that led to the phenomenon that is today called “media mix” in Japan and “convergence” in the West. According to Steinberg, both anime and the media mix were ignited on January 1, 1963, when Astro Boy hit Japanese TV screens for the first time. Sponsored by a ...

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